How SBA Pro-Life America Wins at the Ballot Box

What We Do

Our team focuses on two types of voters to communicate the pro-life message and expose Democrats’ extremism on issues like late-term abortion and infanticide:

1. Pro-life voters who are with us on the issue, but who don’t consistently vote in every election.
2. Persuadable pro-life voters would likely vote for the pro-abortion candidate without information and education, but they can be convinced not to, based on the life issue. This includes Independents, minority voters, and some Democrats.

Our program combines high-touch door-to-door canvassing, voter contact mail, hard-hitting digital ads, live phone calls, and text messaging. Speaking with voters face to face, directly at their homes is the cornerstone of our program that allows us to cut through the noise of campaign ads.

Analysis in prior election cycles shows we can increase voter turnout by 6.6% on average by delivering our message personally at voters’ homes. A good example of our impact: Pro-life Senator Rick Scott defeated incumbent pro-abortion Democrat Bill Nelson by a little over 10,000 votes out of 8.1 million votes cast – our field team in Florida visited over one million voters in his race, helping provide the margin of victory.