Advancing American Freedom Joins SBA Pro-Life America in $2.5M Digital Ad Campaign Highlighting Humanity of Unborn Children

FOR IMMEDIATE RELEASE: June 30, 2022

Contact: Mary Owens, mowens@sbalist.org

On the Heels of Historic Dobbs Decision, Pro-Life Groups Up Their Investment in Key Battleground States

Washington, D.C.Today Susan B. Anthony Pro-Life America announced that Advancing American Freedom Foundation is joining its $2.5 million digital ad campaign in eight key states. The ads highlight scientific advances that reveal the humanity of unborn children and the extremism of policies that allow unlimited late-term abortion up to birth. AAFF will provide $500,000 over the coming weeks.

Vice President Mike Pence said:

“Now that Roe v. Wade has been consigned to the ash heap of history, a new arena in the cause of life has emerged, and it is incumbent on all who cherish the sanctity of life to resolve that we will take the defense of the unborn and the support for women in pregnancy resource centers to every state in America. Advancing American Freedom Foundation is honored to join SBA Pro-Life America in conveying this important pro-life message to Americans.”

Featured in the ads are Annie Fitzgerald, a young woman who was adopted, Dr. Casey L. Delcoco, a family practitioner who cares for mothers and children, as well as Dr. John Bruchalski, a practicing OB/GYN who regrets having performed abortions. The campaign is an expansion of an ongoing ad campaign from November 2021. The ads are available for viewing at modernizeourlaw.com.

The digital campaign began June 23 and will reach residents of Arizona, Georgia, Florida, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin for two weeks. Recent polling finds that a strong majority of likely voters in those states reject abortion extremism and support a 15-week limit on abortion.

“Following the Dobbs decision, we are working harder than ever to educate voters across America about the unmistakable humanity of unborn children revealed by science. Unborn children have a beating heart by six weeks, are forming their unique fingerprints by 10 weeks, and can suck their thumb, make faces and feel pain by 15 weeks,” said SBA Pro-Life America President Marjorie Dannenfelser. “The more Americans learn, the more they reject our extreme status quo that allows abortion on demand up to birth. Friday’s decision means the American, people speaking through their legislators, finally have the right to modernize our laws to safeguard unborn children and their mothers.”

This election cycle, SBA Pro-Life America and its affiliated entities plan to spend $78 million to protect life across America. This includes reaching eight million voters across battleground states – four million directly at their doors – to educate them on key issues and win pro-life majorities in the U.S. House and Senate.

Susan B. Anthony Pro-Life America is a network of more than one million pro-life Americans nationwide, dedicated to ending abortion by electing national leaders and advocating for laws that save lives, with a special calling to promote pro-life women leaders.

Founded by former Vice President Mike Pence, the Advancing American Freedom Foundation (AAFF) educates the American people that freedom is the cornerstone of our Republic and that it must be fostered and protected against unjustified government encroachment.  AAFF touts policies that have been shown to yield unprecedented prosperity at home and to restore America’s strength abroad, while elevating traditional American values.

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