By the Numbers: 2014 Midterm Elections

Election Results at a Glance
SBA List and Women Speak Out PAC won in 80 percent of races in which they engaged, this includes winning 4 out of 5 major Senate races with the fifth headed for a run-off.

  • 46 Total SBA List & WSO Races
  • 37 Wins
  • 8 Losses, 1 Run-Off
  • 80% Win rate overall
  • 70% Head-to-head matchup against EMILY’s List (9 wins in 13 matchups)
  • 4 new Pro-Life women in the U.S. House
  • 1 new Pro-Life woman in the U.S. Senate

SBA List & Women Speak Out PAC at a Glance

  • $15.25 Million Total raised and spent for 2014 cycle
  • 910,483 Total live voter contacts
  • 457,843 Doors knocked
  • 42 SBA List-Endorsed candidates to federal and statewide office
  • $475,973 Total raised for pro-life candidates from SBA List members
  • 1.3 Million Pieces of campaign literature

An Historic Ground Effort

In April we launched the largest ever pro-life door-to-door and live phone call effort to impact three races critical to building a Senate majority and kicking Harry Reid out of power – North Carolina, Arkansas, and Louisiana.

North Carolina – $1.9 Million Spent

  • 399,616 Total voter contacts          
    • 153,179 Doors knocked    
    • 246,437 Live calls made
  • 5 Field offices
  • 204 Field staff
  • 1.2 Million Impressions of “Charlotte” ad across YouTube, Facebook & AOL online networks
  • $720,000 spent on television in Raleigh, NC
  • $71,318 raised directly for Tillis Campaign from SBA List Members

Arkansas – $1 Million Spent

  • 209,969 Total contacts
    • 144,033 Doors knocked    
    • 65,938 Live calls made
  • 3 Field Offices
  • 199 Field Staff

Louisiana – $1 Million Spent

  • 207,915 Total contacts
    • 134,074 Doors knocked    
    • 73,841 Live calls made
  • 6 Field Offices
  • 205 Field Staff

Additional Senate Activity

In Iowa, SBA List took advantage of a critical opportunity to add a third pro-life woman’s voice to the U.S. Senate and to test micro-targeting of voter groups not traditionally exposed to our pro-life message. Also, when pro-abortion independent Greg Orman took the lead in Kansas’ U.S. Senate race in October, we decided we could cost-effectively transfer a portion of our infrastructure to the Kansas race and potentially have a decisive effect.

Kansas – $400,000 Spent

  • 92,983 Total contacts         
    • 26,557 Doors knocked
    • 66,983 Live calls made
  • 164 Field staff
  • 2 Automated GOTV calls to pro-life voters from Gov. Mike Huckabee and Marjorie Dannenfelser

Iowa – $477,000 Spent

  • 335,000 Households mailed persuasive voter contact mail
  • 446,000 Pieces of persuasive voter contact mail to select micro-targeted groups
  • 225,000 Phone calls to micro-targeted groups
  • $96,190 raised directly for Ernst campaign from SBA List members

Colorado – $40,000 Spent

  • $40,000 Online campaign attacking Udall’s abortion extremism with 2 hard-hitting web ads
    • 39,450 impressions across Facebook
    • 983,850 impressions across Google ad networks

Adding Pro-life Women to the U.S. House

This election cycle we have the potential to elect a record number of pro-life women to the U.S. House of Representatives.

New York-21, Elise Stefanik – $59,486 Raised & Spent

  • $34,486 Raised directly for Stefanik campaign from SBA List members
  • $25,000 Radio ad campaign attacking Stefanik’s pro-abortion opponent

New Hampshire-02, Marilinda Garcia – $72,276 Raised & Spent

  • 17,183 Pieces of persuasive voter contact mail to low propensity pro-life voters
  • $43,000 Radio ad campaign exposing Garcia’s pro-abortion opponent
  • $12,093 Raised directly for Garcia Campaign from SBA List members

The Susan B. Anthony List and its Political Action Committees, the SBA List Candidate Fund and Women Speak Out PAC, are dedicated to pursuing policies and electing candidates who will reduce and ultimately end abortion. To that end, the SBA List emphasizes the education, promotion, mobilization, and election of pro-life women.  The SBA List is a network of more than 365,000 pro-life Americans nationwide.


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